Nov 20 2012, 5:00am CST | by Mark Raby
NBC's morning show is about to undergo a massive shift in the management structure, but at least one former NBC News executive believes that at this point, it isn't about the people running the helm behind-the-scenes, but rather the man who sits behind the desk in front of the camera every day.
In an interview with the New York Daily News, the executive, who spoke on condition of anonymity, said that Lauer's brand was irreparably damaged after he was cast as being involved in the dismissal of Ann Curry from the anchor desk. NBC made the baffling move to replace the well-known Curry with the much less experienced Savannah Guthrie.
It is believed that Lauer could may not have been the one to suggest the move, but he did nothing to throw his support behind Curry. The former anchor spent her last day on the show, almost in tears as she gave a saddening farewell speech that made even tepid Curry followers gain animosity toward NBC and Lauer.
The man who took over the management of Today, Jim Bell, will be replaced by TV news veteran Alexandra Wallace. Bell is also partially blamed for the drop in Today's ratings. For the first time in decades, it is now #2 in the race, with Good Morning America claiming the top spot.
It is no doubt a vindication for Curry. Ratings have done nothing but continue to decline with Guthrie taking over her old spot. The sentiment appears to continue to be that Lauer needs to leave (or be laid off) if the show will ever climb back on top.
Via NY Daily News
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.
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