Nov 1 2012, 6:53pm CDT | by Mark Raby
You knew someone had to do it. With an estimated $50+ billion in damages, dozens of deaths, and an inconceivable amount of people with destroyed homes and other problems, Hurricane Sandy is an incredible tragedy and it is in times like this when the idea of a telethon comes to light.
NBC has stepped to the plate and announced that it will host a special live event tomorrow, November 2, at 8:00 PM Eastern Time, 7:00 PM Central. West Coast viewers will watch a rebroadcast of the event at 8:00 PM local time.
Here are some of the celebrities who are already signed up to appear for the special event:
- Christina Aguilera
- Jon Bon Jovi
- Billy Joel
- Bruce Springsteen
- Jimmy Fallon
- Brian Williams
The benefit will encourage viewers to donate money to the American Red Cross. These types of TV specials have become especially important and very frictionless for viewers thanks to the adoption of all carriers for mobile donations.
Throughout the broadcast, viewers will see the 1-800-RED-CROSS number to call in and make a donation to relief efforts, along with the mobile number 90999. Sending the text message "REDCROSS" to that number will result in a $10 donation, billed directly to the viewer's cell phone account.
Via TV Guide
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.
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