1 Updates

CASBAA’s Inaugural OTT Summit Provides an Overview of Over-The-Top

Mar 30 2014, 4:04am CDT | by

CASBAA, the Asia Pacific association for the broadcasting and related industries, held its inaugural CASBAA OTT Summit 2014: On Top of OTT on March 25, 2014 at the Grand Hyatt, Singapore with speakers from Twitter, YouTube and more.

Hong Kong, Hong Kong S.A.R., March 30, 2014 --(PR.com)-- CASBAA, the Asia Pacific association for the broadcasting and related industries, held its inaugural CASBAA OTT Summit 2014: On Top of OTT...

Filed under: news

YouTube Videos

 
 
 

34 weeks ago

CASBAA’s Inaugural OTT Summit Provides an Overview of Over-The-Top

Mar 30 2014, 4:04am CDT | by

CASBAA, the Asia Pacific association for the broadcasting and related industries, held its inaugural CASBAA OTT Summit 2014: On Top of OTT on March 25, 2014 at the Grand Hyatt, Singapore with speakers from Twitter, YouTube and more.

Hong Kong, Hong Kong S.A.R., March 30, 2014 --(PR.com)-- CASBAA, the Asia Pacific association for the broadcasting and related industries, held its inaugural CASBAA OTT Summit 2014: On Top of OTT on March 25, 2014 at the Grand Hyatt, Singapore. Focusing on the fast developing over-the-top (OTT) television services market, the event brought together thought leaders from across industries to share their experiences and insights into the evolving world of alternative content delivery, changing content consumption, technology, and revenue streams.

“CASBAA’s first summit dealing solely with the topic of OTT was an unparalleled success,” said Christopher Slaughter, CEO, CASBAA. “With nearly 160 delegates, speakers and media in attendance, we have received positive feedback from our attendees about this very important extension of the broadcasting industry.”

During the opening Asia Pacific market review session, Kerry Brown, VP, Southeast Asia, comScore revealed some impressive regional numbers for online audiences. Having first clarified that online traffic and online video audiences are virtually synonymous terms nowadays; Brown’s data indicated that the Asia Pacific now accounts for 41% of all global online audiences, with China accounting for nearly 60% of all online traffic in the region. Another interesting fact that came out the comScore research was that over 75% of online audiences in India and Southeast Asia were below the age of 35 – something to keep in mind when building an online strategy, she mentioned.

On the importance on social media to today’s television experience, Danny Keens, Director of Media Partnerships, Twitter Australia said the role of Twitter was to “aid in getting content distributed and discovered.” Keens also stated that the platform was ideally suited for this purpose because Twitter was “live”, where discussions happen in real time; “public”, with no filters or editing of comments; and, “conversational”, providing a means of having a two-way dialogue with audiences.

Rounding out the day, a high-profile roster of industry experts took to the stage in various lively panel discussions including Nick Chuah (Business Director, Asia, Videoplaza), Jean Huang Lundgren (Head of Video Partnerships, Greater China and South East Asia, YouTube), Steven Kopec (Director, Emerging Technology, Turner International Asia Pacific), Kenneth Lee (Director, Media Networks Technology, Asia, The Walt Disney Company (South East Asia), Tony McGinn (CEO, Movideo), Cameron Moore (CTO, Movideo), Nick Seckold (CEO, Mindshare Singapore), Shu Fen Lin (VP, Home Solutions, Starhub), Dennis Rose (SVP, Asia Pacific & Japan, Brightcove), David Simonsen (SVP, Business Development, HBO Asia), Elle Todd (Partner, Olswang Asia), Reuben Verghese (VP Asia, Accedo) and many more.

The CASBAA OTT Summit 2014 was generously sponsored by Brightcove and Movideo.

For more information about the event, please visit http://www.casbaa.com/events/events-calendar/details/456-casbaa-ott-summit-2014.

About CASBAA

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across geographic markets throughout the Asia-Pacific. CASBAA and its members reach nearly 470 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content via industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit http://www.casbaa.com/about-casbaa/members.

www.casbaa.com

Contact Information:
CASBAA
Desmond Chung
+852 28549913
Contact via Email
www.casbaa.com

Read the full story here: http://www.pr.com/press-release/550025

Press Release Distributed by PR.com

Source: PR.com

 

Don't miss ...

 

<a href="/latest_stories/all/all/29" rel="author">PR.com</a>
PR.com press-releases.

 

blog comments powered by Disqus

Latest stories

The Black Friday 2014 Sales You can Shop Today 11/26
The Black Friday 2014 Sales You can Shop Today 11/26
Over 20 Black Friday 2014 sales are already launched. Get the deals early to get your head free for the hard to get Black Friday deals to be released on Thanksgiving Day.
 
 
The Best TV Deals on Black Friday
The Best TV Deals on Black Friday
Check out the Top 10 TV Deals to get on Black Friday 2014.
 
 
Will Bill Cosby Sanctions Give Rape Accusers Their Day In Court?
Will Bill Cosby Sanctions Give Rape Accusers Their Day In Court?
What will happen if civil lawsuits emerge?
 
 
IPad Air Giveaway 2014 is Online
IPad Air Giveaway 2014 is Online
Our sister site I4U News is giving away a brand new iPad Air or if you can wait an iPad Air 2. This is an $499 value.
 
 
 

Latest from the Network

Abigail Breslin slams ex Michael Clifford
Abigail Breslin has slammed her ex, Michael Clifford. The 'My Sister's Keeper' actress went on a date with the 5 Seconds of Summer guitarist last year but it seems as though it didn't end well after she released a song...
Read more on Celebrity Balla
 
Kevin Bacon to sizzle in Jungle
Kevin Bacon is to star in 'Jungle'. The 56-year-old actor will appear in the survival drama, which is based on the true story of Yossi Ghinsberg, an adventurer who found himself lost in the Amazon rainforest for three...
Read more on Movie Balla
 
Mickey Rourke to return to boxing at 62
Mickey Rourke will return to boxing aged 62. The actor will come out of retirement and step into the ring tonight (11.28.14) for the first time in 20 years as he competes against 29-year-old Elliot Seymour. He said: ''...
Read more on Celebrity Balla
 
Kristen Stewart: Actors are isolated
Kristen Stewart claims actors become ''isolated'' because of their fame. The 24-year-old actress has become one of the biggest movie stars in the world following her portrayal of Bella Swan in the 'Twilight' franchise...
Read more on Celebrity Balla
 
Burt Reynolds to sell memorabilia
Burt Reynolds is selling over 600 personal items to stave off bankruptcy. The 78-year-old Hollywood star is reportedly struggling financially so will see awards, cars and costumes go under the hammer in Las Vegas next...
Read more on Celebrity Balla
 
Eddie Redmayne's fear of failure
Eddie Redmayne has a fear of failure. The 'Theory of Everything' star has admitted that like fellow actor, Rachel Weisz, he worries about ever getting hired again. He said: ''I was reading an interview with Rachel Weisz...
Read more on Celebrity Balla
 
Where to Find Black Friday Car Deals
The Black Friday Car Sales events have gained traction over the past couple of years. This year several major brands ran nation-wide commercials announcing their Car Black Friday deals. In the beginning it was creative...
Read more on Auto Balla
 
Indian Aces win inaugural IPTL tie
Manila, Nov 28 (IANS) The much-awaited inaugural International Premier Tennis League (IPTL) got off to a flying start with the Indian Aces notching an impressive 26-16 first victory against the Singapore Slammers at...
Read more on Sport Balla
 
Australian navy's largest ship commissioned
Canberra, Nov 28 (IANS) HMAS Canberra, a 27,000-tonne landing helicopter dock (LHD), was commissioned Friday, providing the Royal Australian Navy (RAN) with one of the world's most capable and sophisticated amphibious...
Read more on Politics Balla
 
Sindhu, Prannoy enter Macau Open semis
Macau, Nov 28 (IANS) Indian shuttlers P.V. Sindhu and H.S. Prannoy came out with contrasting wins to enter their respective semi-finals at the $120,000 Macau Open Grand Prix Gold here Friday. While defending champion...
Read more on Sport Balla