State Farm Mutual Automobile Insurance Company Joins The Balancing Act® Airing on Lifetime TV as 2014 AccuWeather Sponsor

Pompano Beach, FL, January 24, 2014 –(– Popular morning show The Balancing Act on Lifetime® TV is pleased to announce that State Farm Mutual Automobile Insurance Company is returning for its third year of AccuWeather sponsorship.

During the AccuWeather segments which will air throughout 2014, The Balancing Act will provide viewers with the most accurate weather analysis, local updates, and tips to prepare for the day in their neck of the woods.

State Farm provides insurance and financial services such as automobile insurance, health insurance, and mutual funds.

"We are so pleased to welcome State Farm back for the 3rd year in a row, as The Balancing Act’s official weather sponsor. As a trusted insurance solutions provider, it’s great to have a partner that’s more ‘like a good neighbor’ to our audience, and there when they need them," says Lauren Newman-Giannetti, Director of Programming, Vice President – Branded Entertainment for The Balancing Act on Lifetime Television.

To learn more about State Farm Mutual Automobile Insurance Company, please visit:

About The Balancing Act® on Lifetime Television
Now in its 6th year, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act® is simple — the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can watch America’s premier morning show The Balancing Act® weekday mornings on Lifetime television at 7 am (ET/PT).

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For more information regarding O2 Media Inc. Branded Entertainment, Product Placement and TV Brand Integration go to:

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Contact Information:
O2 Media, Inc.
Pam Steele-Unger
(954) 691-1102
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