BASF Corporation Joins Eye on Beauty Line-Up with Julie Moran on The Balancing Act® on Lifetime Television

Julie Moran will host segment on educating viewers about the innovative ingredients and formulations that are behind-the-scenes, improving our everyday beauty routines.

Jan 22 2014, 4:16am CST | by

Pompano Beach, FL, January 22, 2014 --(PR.com)-- Popular morning show The Balancing Act® on Lifetime TV welcomes BASF Corporation Care Creation Division – formulators of ingredients that improve our personal care, beauty and make-up with smart or functional science -- to the show as part of the “Eye on Beauty” series. The company will make its appearance in an episode slated to air in April 2014.

During the segment, “Get the Look -- Innovative Ingredients Enhancing Our Everyday Beauty Routines”, Heather Bochnovich, Marketing Manager from BASF will join host Julie Moran to give viewers a “Backstage Pass “ to their Care Creations – Inspired by Life product line, featuring CC cream.

“We’re so excited to learn about the latest innovations in color correction and new cosmetic trends and share that with our Balancing Act viewers,” said Meta Circhansky- Director of Branded Entertainment, The Balancing Act.

To learn more about Care Creations, please visit: http://www.carecreations.basf.com/index.html

About The Balancing Act® on Lifetime Television
Now in its 6th year, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act® is simple -- the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can watch America’s premier morning show The Balancing Act® weekday mornings on Lifetime television at 7 am (ET/PT).

For additional information or to view a segment visit: www.thebalancingact.com

For more information regarding O2 Media Inc.’s Branded Entertainment, Product Placement and TV Brand Integration, please go: http://o2mediainc.com/Pages/187/Branded-Entertainment

Join the Conversation!
Like us on Facebook at: https://www.facebook.com/TheBalancingActFans
Follow us on Twitter at: http://twitter.com/#!/balancingacttv
Or watch us on YouTube at: http://www.youtube.com/thebalancingact

Contact Information:
O2 Media, Inc.
Pam Steele-Unger
(954) 691-1102
Contact via Email
www.o2mediainc.com

Read the full story here: http://www.pr.com/press-release/538093

Press Release Distributed by PR.com

Source: PR.com

 
 
 

<a href="/latest_stories/all/all/29" rel="author">PR.com</a>
PR.com press-releases.

 

blog comments powered by Disqus

Latest stories

Swatch says One More Thing Trademark refers to Columbo
Swatch says One More Thing Trademark refers to Columbo
Swatch has a perfect explanation why they trademarked the line "Just One More Thing" and it has nothing to do with Apple.
 
 
D23 Unveils PBS documentary American Experience: Walt Disney
D23 Unveils PBS documentary American Experience: Walt Disney
At Disney's bi-annual D23 expo, audiences viewed PBS's documentary about the company's leader in American Experience: Walt Disney. Featured are rare glimpses at the dark and light sides of Walt Disney, the creator of modern American consumerism.
 
 
Len Goodman is Leaving Dancing with the Stars
Len Goodman is Leaving Dancing with the Stars
After 20 seasons, he is bidding the reality show goodbye.
 
 
Ellen DeGeneres Details Finding Nemo Sequel Finding Dory at Disney's D23 Expo
Ellen DeGeneres Details Finding Nemo Sequel Finding Dory at Disney's D23 Expo
D23 Expo was the venue for the announcement of the upcoming Disney and DeGeneres venture, Finding Dory.