New Year, Your Most Beautiful You! Five-Piece Collection Available December 28 on QVC as the Today’s Special Value

New York, NY, December 27, 2013 –(– IT Cosmetics® announces a brand new collection launching on QVC® as a part of Today’s Special Value® this Saturday, December 28, 2013! The “New Year, Your Most Beautiful You!” collection features the worldwide release of several new, must-have IT Cosmetics® products to make 2014 your most beautiful! QVC® features one item each day as a Today’s Special Value®, which is offered at an exceptionally low price valid from midnight until 2:59 AM ET the following day, while supplies last.

The collection includes five essential high-quality products: Feel The Moment™ Anti-Aging Primer Serum with Heavenly Luxe™ Sensory Sweeping Fan Brush, Celebration Foundation™ Illumination with Heavenly Luxe™ Double Airbrush Foundation Brush, and Eyelift in a Tube™ Bye Bye Under Eye® and Hello Light™ Liquid Brightener Dual End Concealer. Developed with plastic surgeons and infused with amazing ingredients, it’s truly 30 seconds to full coverage and illumination!

First, start your routine off right with an in-home sensory spa treatment! Using the Heavenly Luxe™ Sensory Sweeping Fan Brush, apply Feel The Moment™ Anti-Aging Primer Serum to clean and moisturized skin before makeup application for a poreless, ultra-hydrating, airbrushed result. The serum is packed with essential oils that provide anti-aging skincare and aromatherapy all in one! Be sure to wait one to two minutes before applying makeup to ensure primer sinks in completely.

Next, buff your way to a flawless airbrush complexion in just 30 seconds! Using the Heavenly Luxe™ Double Airbrush Foundation Brush gently swirl circles into the Celebration Foundation™ Illumination then dust onto skin in circular motions to distribute a naturally flawless, airbrushed finish that looks and feels like pure silk. The Heavenly Luxe™ Double Airbrush Foundation Brush features dual fiber brush hairs that help create the look of an airbrushed complexion. The velvety, full-coverage Celebration Foundation™ Illumination is infused with a blend of anti-aging skin-loving ingredients that help leave skin feeling fresh and hydrated, never dry or cakey.

Lastly, finish off your look by concealing imperfections and adding the look of light and lift! Eyelift in a Tube™ features Bye Bye Under Eye® and Hello Light™ Liquid Brightener in a dual-end concealer stick and is a secret weapon for bright eyes and beautiful skin. Apply to clean, moisturized skin or over top of foundation. Using the wand, tap a dot of Bye Bye Under Eye® Concealer onto skin and gently blend using your finger to erase the look of darkness, imperfections and discoloration. Apply Hello Light™ Liquid Brightener to the areas of the face you wish to appear more lifted, such as under the eyes, above the cheekbones, the center or your forehead, above your brows, or straight down the bridge of your nose. The results are truly eye-opening!

The IT Cosmetics® New Year, Most Beautiful You Five-piece Collection will be a Today’s Special Value® on QVC®. It will be offered at the exceptionally low price of $59.96 for one day only on QVC®, the QVC apps and on December 28, 2013 from midnight to 2:59 AM ET the following day.

About IT Cosmetics®: Developed with leading plastic surgeons, IT Cosmetics® creates clinically-proven, innovative problem-solving color cosmetics and skin care products that harness cutting edge, anti-aging technologies and high performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! IT’S truly your beauty, but better!

Contact Information:
Behrman Communications
Kallie Knop
Contact via Email

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