Ratings: How Mighty Was ABC's S.H.I.E.L.D.?

Sep 25 2013, 10:34am CDT | by TV Line

Ratings: How Mighty Was ABC's S.H.I.E.L.D.?
Photo Credit: TV Line

One of this fall TV season’s most burning questions — “How will Marvel’s Agents of S.H.I.E.L.D. premiere?” — has been answered.

ABC’s follow-up to the Marvel movies by way of Joss Whedon on Tuesday night opened to 11.9 million total viewers while scoring a 4.6 rating in the coveted 18-49 demo — aka this fall’s highest-rated drama debut to date, if not the most watched.

In the demo, S.H.I.E.L.D. trounced NBC’s The Blacklist (12.6 mil/3.8), Fox’s Sleepy Hollow (10.1 mil/3.5) and CBS’ Hostages (7.4 mil/1.8).

For comparison’s sake, the first half of Dancing With the Stars‘ results show a year ago did 10.1 mil/1.7 for ABC in the 8 o’clock hour, while the Alphabet net’s last Tuesdays-at-8 drama debut (No Ordinary Family) drew 10.7 mil and a 3.2.

ABC’s strongest previous drama launch was Once Upon a Time‘s 13 mil/4.0 circa 2011.

Facing off against SHIELD, CBS’ NCIS returned to 19.4 mil and a 3.4, down 5 and 17 percent from its previous premiere.

Continuing ABC’s all-new Tuesday, The Goldbergs (9.1 mil/3.2) showed 76 and 70 percent retention out of SHIELD. Trophy Wife then debuted to 6.6 mil/2.3, and (un)Lucky 7 brought up the rear with 4.6 mil/1.3 (versus the last premieres of Private Practice [6.5 mil/1.9] and Body of Proof [6.8 mil/1.2]).

Fox’s comedies took the biggest hit with ABC now in play. Dads (3.7 mil/1.5) dropped 28 percent in the demo, Brooklyn Nine-Nine (4 mil/1.8) plunged 30 percent, New Girl (4.1 mil/2.1) fell 28 percent and The Mindy Project (3 mil/1.5) was down “just” 21 percent.

Much, much more to come….


Source: TV Line

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