2 Updates
The Station Launches The Writers Room
Photo Credit: PR.com

The Station Launches The Writers Room

Sep 20 2013, 12:17pm CDT | by PR.com

Integrated Production Company – The Station – Continues to Push New Production Models for Branded Content and Entertainment Building a Unique Roster of Award-Winning Television, Film and Comedy Writers to Collaborate with Ad Agencies and Brands on Long Format, Web and Episodic Content.

New York, NY, September 20, 2013 --(PR.com )-- As production models for advertising continue to evolve and the need for content past the traditional 30-second spot continues to grow, The Station...

Filed under: news

YouTube Videos Tweets

 
 
 

43 weeks ago

The Station Launches The Writers Room

Sep 20 2013, 12:17pm CDT | by PR.com

Integrated Production Company – The Station – Continues to Push New Production Models for Branded Content and Entertainment Building a Unique Roster of Award-Winning Television, Film and Comedy Writers to Collaborate with Ad Agencies and Brands on Long Format, Web and Episodic Content.

New York, NY, September 20, 2013 --(PR.com )-- As production models for advertising continue to evolve and the need for content past the traditional 30-second spot continues to grow, The Station is bringing an innovative, new approach to partnering with agencies and brands to create and produce long format, web and episodic content. Collaborating with Matt Servitto (The Sopranos, Banshee) and Jason Kravits (The Practice, 30 Rock, Curb Your Enthusiasm, The Michael J Fox Show), The Writer’s Room has assembled a roster of writers with deep television, film and sketch comedy credits including Comedy Central, VH-1, MTV, Funny or Die, College Humor, The Onion, Upright Citizens Brigade, Late Night With Jimmy Fallon, The Colbert Report, The Daily Show with John Stewart and many other highly regarded and award-winning sketch, television and web networks. With a creative process that marries television-style writers room collaboration for conception and creative development with integrated advertising and content production, The Writer’s Room hopes to bring the best of both worlds to brands and advertising agencies delivering engaging creative content while also driving value for its clients through integrated, “all-in” content production.

“Where most legacy model production companies represent a traditional roster of Directors, The Station has innovated from day one focusing on strong live-action production and post-production capabilities,” said Drew Stein, Executive Producer and Station Founder. “As branded entertainment, web and episodic content requires a particular focus on great storytelling and writing, building out a stellar team of longer format writers was a great way to expand our capability and find new ways to collaborate with our agency and brand clients from the earliest idea stages.”

“Having been a leader in the 'all-in' production model for the past six years, The Station is still evolving to push creative outcomes for our clients while building on our production and post production capabilities to deliver value,” said Hugh Broder, Executive Producer and The Station’s Managing Partner. “We wanted to be able to not only deliver multiple concepts to our clients, but also deliver the boards, treatments and full production budgets necessary to help both the creative and business teams make the right decisions for their clients.”

“Traditional creative processes are tried and true for traditional television spots,” said Matt Servitto, one of the founding writers at The Writers Room. “Art directors, copywriters and directors combine to deliver great work and they are really good at what they do. That said, branded entertainment, web and episodic work has so much creatively in common with television and sketch content that we believe bringing television writers together with the traditional strengths of the agency teams is a winning combination and creative process for brands.”

Launching with an award-winning line-up, The Writer’s Room starts with a deep core team whose writing, directing and acting credits including:

· Matt Servitto – The Sopranos, Banshee, Lords of The Playground, Your Pretty Face Is Going To Hell, Harry’s Law, Brotherhood
· Jason Kravits – The Practice, Law & Order, Lords of The Playground, Sweet November, Making Faces, 30 Rock, Curb Your Enthusiasm, The Michael J Fox Show
· Matt Klinman – The Onion Digital, Comedy Central, AMC, Landline TV, Jest, Dr. Good, America’s Best, Sex House, Upright Citizens Brigade
· Dan Mirk - The Onion News Network, Funny or Die, Comedy Central, Night of Too Many Stars, Upright Citizens Brigade
· John McKeever – VH1, Comedy Central, SportsIllustrated.com, The Preston & Steve Show, The Good Day Show, NPR, ESPN
· Zach Poitras – College Humor, Upright Citizens Brigade, Late Night With Jimmy Fallon, The Onion
· Bumbershoot - Davram Steifler/Jonathan Fernandes/Conor Kelly/Kevin Dawkins – Funny or Die, LandlineTV, The Daily Show, The Colbert Report, Late Night with Jimmy Fallon, MTV's I Just Want My Pants Back, NBC's Next Caller, Nickelodeon and Morgan Spurlock’s Mansome and Dailymotion.com

“We are excited about our team,” added Jason Kravits, a founding member of The Writers Room and co-writer of Lords of The Playground with Matt Servitto, “the energy and excitement in our initial working sessions has been terrific and the chemistry within our roster is undeniable. We understand the lines between a television commercial and branded content and work with our clients to deliver on the brand needs while also creating a compelling, engaging story and characters. Best of all, we are all having fun working together and it shows in the work.”

About The Station (http://www.thestationmedia.com )
The Station is an integrated content production company and post facility based in New York City focused on delivering top creative outcomes to advertising agencies and brands. Home to one of the industry’s most experienced “all-in” production teams, The Station handles projects from ideation and development, through live action production and full service post-production – all under one roof. With projects ranging from multi-spot television commercials to web content, industrials, branded films and more, The Station has created content for some of the largest brands over the past seven years including Walmart, Ford, GM, Reebok, P&G, ESPN, Sanofi, Chattem, Samsung, Hyundai, MTV, NatGeo and many more.

About The Writers Room (http:/www.thestationmedia.com/the-writers-room/ )
The Writers Room is a roster of award-winning television, film and sketch comedy writers collaborating on long format, web and episodic content with advertising agencies and brands. With a unique creative process pairing the best of tv-style writers rooms with traditional advertising agency teams, The Writers Rooms is focused on creating, developing and executing great branded content for its clients. The Writers Room credits include Comedy Central, VH-1, MTV, Funny or Die, College Humor, The Onion, Upright Citizens Brigade, Late Night With Jimmy Fallon, The Colbert Report, The Daily Show with John Stewart and many other highly regarded and award-winning shows. In collaboration with integrated content production company – The Station – The Writers Room has the in-house capability of taking projects from ideation and development, through live-action production and full service post-production.

Contact Information:
The Station
Drew Stein
212-727-7227
Contact via Email
www.thestationmedia.com/the-writers-room/

Read the full story here: http://www.pr.com/press-release/517477

Press Release Distributed by PR.com

Source: PR.com

 
Update
2

Tweets

 
 

Don't miss ...

 

blog comments powered by Disqus

Latest stories

Most Popular TV Series of 2014
Most Popular TV Series of 2014
The most popular TV series released in 2014 include such incredible shows as True Detective and Fargo.
 
 
True Blood Arrives in its Wacky, Sexy Final Season
True Blood Arrives in its Wacky, Sexy Final Season
The vampire series True Blood has arrived in its wacky final season. Director Stephen Moyer and his wife Anna Paquin, who played Sookie, also pose 'Nude' for the cover of Entertainment Weekly.
 
 
Game of Thrones: Maisie Williams Discusses Last-Minute Changes in Season 4 Finale
Game of Thrones: Maisie Williams Discusses Last-Minute Changes in Season 4 Finale
Maisie Williams, who plays Arya in The Game of Thrones recently discussed some last-minute changes in the popular series.
 
 
Matt Lauer Extends Agreement to Host NBC's "Today"
Matt Lauer Extends Agreement to Host NBC's "Today"
Matt Lauer has signed an extension deal with NBC to stay as host of "Today" show.
 
 
 

Latest from the Network

Captain Ritu expects women's hockey team to fire at CWG
Glasgow, July 22 (IANS) Going by the present form, Indian women's hockey team captain Ritu Rani seems very positive and assured of a striking show from her young teammates at the Commonwealth Games here July 24-Aug 2...
Read more on Sport Balla
 
Two Indians found dead in Oman
Muscat, July 22 (IANS) Two Indians were found dead under mysterious circumstances in Oman, a media report said Tuesday. Vandana Vijayakumar, 31, an advertising professional, was found dead outside her office premises...
Read more on Politics Balla
 
No more alcohol for Ellen DeGeneres
Los Angeles , July 22 (IANS) TV show host Ellen DeGeneres has decided to give up alcohol to support her partner Portia de Rossi, who recently came out of rehabilitation. DeGeneres, 56, who married the actress in 2008...
Read more on Celebrity Balla
 
Nicki Minaj gives voiceover for cartoon series
Los Angeles, July 22 (IANS) Rapper Nicki Minaj is part of an animation series for children called "Steven Universe". The "Starships" hitmaker has given the voiceover to a character called Sugilite in the Cartoon...
Read more on Celebrity Balla
 
No more kids for Jessica Simpson
Los Angeles, July 22 (IANS) Singer-actress Jessica Simpson, who feels her family is complete after having two children in quick succession, has no plans to expand her brood further. Posting a cute picture of a friend'...
Read more on Celebrity Balla
 
Al Jazeera bureau attacked in Gaza
Gaza, July 22 (IANS) Two shots were fired at news channel Al Jazeera's bureau office in Gaza, a day after Israeli Foreign Minister Avigdor Lieberman said that his country will work to close down the network. The shots...
Read more on Ad Balla
 
India Is High On Japan's Investment Radar
Japanese institutional investors have ranked India number one with regard to investment potential in comparison to key emerging markets, according to a recent report by Nomura, the Tokyo-based lender. Nomura’s...
Read more on Auto Balla
 
Bacteria use their entire body to swim
New York, July 22 (IANS) Bacteria just do not swim with propellers but use the entire body, a new study shows. It has long been assumed that flagella - corkscrew-like appendages - push or pull bacterial cells like...
Read more on Apple Balla
 
Ukrainian parliament passes partial mobilisation bill
Kiev, July 22 (IANS) The Ukraine parliament Tuesday approved a presidential decree to carry out the third wave of partial mobilisation of reservists to strengthen the country's defence force. The bill, which envisages...
Read more on Politics Balla
 
Russia welcomes UN resolution on MH17 investigation
Moscow, July 22 (IANS) Russia Tuesday welcomed the UN Security Council's (UNSC) resolution calling for an independent investigation into the Malaysia Airlines flight MH17 crash in Ukraine last Thursday. The resolution...
Read more on Politics Balla