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Oprah Winfrey's OWN Shifts Focus to 'Lighter Fare'
Photo Credit: ABC News Radio

Oprah Winfrey's OWN Shifts Focus to 'Lighter Fare'

Sep 18 2013, 4:10am CDT | by ABC News Radio

Rob Kim/Getty Images for Hearst(NEW YORK) -- After stalling initially, Oprah Winfrey's OWN Network appears to have made a turn around in ratings and in dollars for advertisers.  Still, the TV...

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1 year ago

Oprah Winfrey's OWN Shifts Focus to 'Lighter Fare'

Sep 18 2013, 4:10am CDT | by ABC News Radio

Rob Kim/Getty Images for Hearst(NEW YORK) -- After stalling initially, Oprah Winfrey's OWN Network appears to have made a turn around in ratings and in dollars for advertisers.  Still, the TV honcho is shifting her network's programming even more to include less soul searching and more laughing.

"I have a tendency to look at everything from the point of view of: What is going to be meaningful, and uplift people?  That can become too stoic and too serious -- which is the same issue I suffered with at the [O, The Oprah] magazine in the beginning.  It needed more humor," she explained to Vulture.  "So we [began] looking for lighter fare."

OWN's biggest acquisition of humor came thanks to Winfrey's friend, Tyler Perry, who brought with him, Love Thy Neighbor and Tyler Perry's For Better or Worse along with the drama series The Haves and the Have Nots.

OWN has also greenlit two reality shows that fit in with Winfrey's vision: Crazy.Sexy.Life., which centers on four women living in New York City's Harlem neighborhood and will premiere in early 2014; and the reality show Houston Beauty, which focuses on one of the oldest cosmetology schools in the U.S.  It premieres Nov. 2.

Winfrey credits the popular OWN series, Welcome to Sweetie Pie’s and Iyanla: Fix My Life as the "turning point" to her shift in programming ideology.

"I’m interested in doing no harm.  Before, it was always, I’ve got to uplift as well as entertain.  And now I can look at a thing and say, 'What harm does it do?'” she continued.  "You can see somebody’s sorrows, but also their triumphs, and be lifted by that."

Copyright 2013 ABC News Radio

Source: ABC News Radio

 
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16 hours ago

10/22/14: Seven Turner nets off Dish’s plate; CW gives full-season orders to two freshman shows; FX cancels The Bridge

Oct 22 2014 5:17am CDT | Source: Cynopsis Media

A CYNOPSIS MESSAGE FROM TREMOR VIDEO YOUR CONTENT IS YOUR GREATEST ASSET. WE BUILT THE VIDEO MONETIZATION PLATFORM IT DESERVES. EMBRACE A RICHER PROGRAMMATIC FUTURE TODAY. No pain. All brain. TremorVideo.com. CYNOPSIS 10.22.14 Good morning. It’s Wednesday, October 22, 2014, and this is your first early morning briefing. Tonight’s Premieres: CW: The 100 at 9p ID: Your Worst Nightmare at 10p LMN: I Killed My BFF at 10p Sh ...
Source: Cynopsis Media   Full article at: Cynopsis Media
 

 
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2 weeks ago

Special Report: CYNOPSIS MEDIA PRESENTS: Women In Demand 10/08/14

Oct 8 2014 9:55am CDT | Source: Cynopsis Media

A CYNOPSIS MESSAGE FROM WE tv WE tv TOP 5 FASTEST GROWING CABLE NETWORK W25-54 A18-49 A25-54 #WEtv click here for sourcing CYNOPSIS MEDIA PRESENTS: Women In Demand DEK: With a bevy of media outlets vying for female viewers in the coveted 25-54 demo, here’s how she-skewing cable nets are giving women (and advertisers) what they want.   By Michele Shapiro 10.08.14 When it comes to spending their hard-earned income, women have a lot of ...
Source: Cynopsis Media   Full article at: Cynopsis Media
 

 
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3 weeks ago

Jesse Tyler Ferguson Came Out After He Was Caught Stealing Gay Porn

Sep 26 2014 10:01am CDT | Source: Huffington Post

Jesse Tyler Ferguson's coming-out story involved gay porn. When the "Modern Family" star sat down for an interview with actress Aisha Tyler for her podcast, "Girl On Guy," Tyler asked Ferguson how his parents responded to his being gay and asked if he had a formal coming-out. "Well, I was caught stealing gay porn when I was 14," Ferguson, who was raised in New Mexico, admitted. "So, I always co ...
Source: Huffington Post   Full article at: Huffington Post
 

 
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4 weeks ago

09/23/14: Cynopsis Classifed Advantage

Sep 23 2014 8:00am CDT | Source: Cynopsis Media

JOB OF THE WEEK SR PLANNER/NATIONAL INVESTMENT GSD&M CHI Sr. Planner for National Investment is resp for effective and efficient execution of media buys based on the client’s needs & objtvs. Negotiates, collaborates w/media planners & mngs budgets. Email HERE. CYNOPSISCLASSIFIEDADVANTAGE 09.23.14 Good morning. It’s Tuesday, September 23, 2014, and this is your weekly issue of Cynopsis: Classified Advantage! M ...
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4 weeks ago

Do You Remember? A Micro History Of 'The Happiest-Sounding Song In The World'

Sep 19 2014 11:58am CDT | Source: Huffington Post

"Do you remember?" is a lyric from the classic Earth, Wind & Fire hit, "September," that is practically impossible to forget. But just in case fans wanted to know more about the wedding staple as it enters its 36th year this fall, the song's co-writer, Allee Willis, spoke to NPR's "Morning Edition" on Friday, and gave something of a mini history of what she called "the happiest-s ...
Source: Huffington Post   Full article at: Huffington Post
 

 
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5 weeks ago

09/17/14: NBC scores record ratings win; DishTV serving Scripps content on its new service; DIG gets a late start

Sep 17 2014 5:17am CDT | Source: Cynopsis Media

A CYNOPSIS MESSAGE FROM OXYGEN MEDIA Oxygen | very real OXYGEN DELIVERS SOCIAL YOUNG WOMEN Oxygen was among the top 5 highest rated cable networks in Prime with W18-34 AND #1 most social television network for 7 straight weeks (Source) OXYGEN GETS YOUR BRAND INTO THE CONVERSATION WITH YOUNG WOMEN NBCUniversal Lifestyle Group | Young. Affluent. Social. | together.nbcuni.com. CYNOPSIS 09.17.14 Good morning. It’ ...
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5 weeks ago

09/16/14: Cynopsis Classified Advantage

Sep 16 2014 8:00am CDT | Source: Cynopsis Media

JOB OF THE WEEK SENIOR WRITER PRODUCER WEtv NYC Be a part of the new WE tv! Reality TV powerhouse to write/produce fresh, exciting campaigns. Superb writing skills & savvy grasp of pop culture a must. FULL INFO/APPLY HERE. CYNOPSISCLASSIFIEDADVANTAGE 09.16.14 Good morning. It’s Tuesday, September 16, 2014, and this is your weekly issue of Cynopsis: Classified Advantage! THE 2014 CYNOPSIS MEDIA SALARY ...
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5 weeks ago

Tyler Perry's 'If Loving You Is Wrong' Makes History As OWN's Most Watched Series Premiere

Sep 11 2014 4:03pm CDT | Source: Huffington Post

Tyler Perry has once again made history as his latest OWN original series, “If Loving You is Wrong,” netted the network’s most watched series premiere honor with 1.93 million viewers. According to a press release, the show’s Sept. 9 network premiere episode delivered a "1.47 rating" in the key W25-54 (women, 25 to 54-years-old) demo, outpacing Perry’s May 2013 OWN series debut of "Haves and Have Nots" at 1.77 million viewers. The drama series, which st ...
Source: Huffington Post   Full article at: Huffington Post
 

 
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7 weeks ago

09/02/14: Cynopsis Classified Advantage

Sep 2 2014 8:00am CDT | Source: Cynopsis Media

JOB OF THE WEEK SR DESIGNER, KEYART Crown Media Family Networks LA Conceptualize key art concepts. Gallery shoot exp. Project mgmt. BS req and Min 5 yrs exp. Apply HERE. CYNOPSISCLASSIFIEDADVANTAGE 09.02.14 Good morning. It’s Tuesday, September 2, 2014, and this is your weekly issue of Cynopsis: Classified Advantage! MORE CYNOPSIS CLASSIFIEDS JOB OPENING: SALES PLANNER/Oprah.com/NY: Development of advertising media proposals and client presentations ...
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7 weeks ago

08/29/14: BET Producer suspended over Blue Ivy joke; Youtuber signed to Dancing With the Stars; Fans appeals doesn’t save A&E’s Longmire

Aug 29 2014 5:17am CDT | Source: Cynopsis Media

CYNOPSIS 08.29.14 Good morning. It’s Friday, August 29, 2014, and this is your first early morning briefing. Friday Finale: Univision: De Que Te Quiero, Te Quiero at 7p Saturday Premiere: Ovation: Raiders of the Lost Art at 7p Sunday Premiere: AXS TV: The X Factor UK at 8p Sunday Finales: BET: Sunday Best at 9p Bravo: Game of Crowns at 10p TNT: Falling Skies at 10p  A bad joke about Beyonce and Jay Z’s 2-year-old daughter has landed a BET producer in hot water. According to The ...
Source: Cynopsis Media   Full article at: Cynopsis Media
 

 

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