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Oprah Winfrey's OWN Shifts Focus to 'Lighter Fare'
Photo Credit: ABC News Radio

Oprah Winfrey's OWN Shifts Focus to 'Lighter Fare'

Sep 18 2013, 4:10am CDT | by ABC News Radio

Rob Kim/Getty Images for Hearst(NEW YORK) -- After stalling initially, Oprah Winfrey's OWN Network appears to have made a turn around in ratings and in dollars for advertisers.  Still, the TV...

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1 year ago

Oprah Winfrey's OWN Shifts Focus to 'Lighter Fare'

Sep 18 2013, 4:10am CDT | by ABC News Radio

Rob Kim/Getty Images for Hearst(NEW YORK) -- After stalling initially, Oprah Winfrey's OWN Network appears to have made a turn around in ratings and in dollars for advertisers.  Still, the TV honcho is shifting her network's programming even more to include less soul searching and more laughing.

"I have a tendency to look at everything from the point of view of: What is going to be meaningful, and uplift people?  That can become too stoic and too serious -- which is the same issue I suffered with at the [O, The Oprah] magazine in the beginning.  It needed more humor," she explained to Vulture.  "So we [began] looking for lighter fare."

OWN's biggest acquisition of humor came thanks to Winfrey's friend, Tyler Perry, who brought with him, Love Thy Neighbor and Tyler Perry's For Better or Worse along with the drama series The Haves and the Have Nots.

OWN has also greenlit two reality shows that fit in with Winfrey's vision: Crazy.Sexy.Life., which centers on four women living in New York City's Harlem neighborhood and will premiere in early 2014; and the reality show Houston Beauty, which focuses on one of the oldest cosmetology schools in the U.S.  It premieres Nov. 2.

Winfrey credits the popular OWN series, Welcome to Sweetie Pie’s and Iyanla: Fix My Life as the "turning point" to her shift in programming ideology.

"I’m interested in doing no harm.  Before, it was always, I’ve got to uplift as well as entertain.  And now I can look at a thing and say, 'What harm does it do?'” she continued.  "You can see somebody’s sorrows, but also their triumphs, and be lifted by that."

Copyright 2013 ABC News Radio

Source: ABC News Radio

 
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2 weeks ago

11/04/14: Cynopsis Classified Advantage

Nov 4 2014 8:00am CST | Source: Cynopsis Media

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4 weeks ago

10/22/14: Seven Turner nets off Dish’s plate; CW gives full-season orders to two freshman shows; FX cancels The Bridge

Oct 22 2014 5:17am CDT | Source: Cynopsis Media

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Source: Cynopsis Media   Full article at: Cynopsis Media
 

 
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6 weeks ago

Special Report: CYNOPSIS MEDIA PRESENTS: Women In Demand 10/08/14

Oct 8 2014 9:55am CDT | Source: Cynopsis Media

A CYNOPSIS MESSAGE FROM WE tv WE tv TOP 5 FASTEST GROWING CABLE NETWORK W25-54 A18-49 A25-54 #WEtv click here for sourcing CYNOPSIS MEDIA PRESENTS: Women In Demand DEK: With a bevy of media outlets vying for female viewers in the coveted 25-54 demo, here’s how she-skewing cable nets are giving women (and advertisers) what they want.   By Michele Shapiro 10.08.14 When it comes to spending their hard-earned income, women have a lot of clout. In fact, women ...
Source: Cynopsis Media   Full article at: Cynopsis Media
 

 
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8 weeks ago

Jesse Tyler Ferguson Came Out After He Was Caught Stealing Gay Porn

Sep 26 2014 10:01am CDT | Source: Huffington Post

Jesse Tyler Ferguson's coming-out story involved gay porn. When the "Modern Family" star sat down for an interview with actress Aisha Tyler for her podcast, "Girl On Guy," Tyler asked Ferguson how his parents responded to his being gay and asked if he had a formal coming-out. "Well, I was caught stealing gay porn when I was 14," Ferguson, who was raised in New Mexico, a ...
Source: Huffington Post   Full article at: Huffington Post
 

 
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2

8 weeks ago

09/23/14: Cynopsis Classifed Advantage

Sep 23 2014 8:00am CDT | Source: Cynopsis Media

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