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Oprah Winfrey's OWN Shifts Focus to 'Lighter Fare'
Photo Credit: ABC News Radio

Oprah Winfrey's OWN Shifts Focus to 'Lighter Fare'

Sep 18 2013, 4:10am CDT | by ABC News Radio

Rob Kim/Getty Images for Hearst(NEW YORK) -- After stalling initially, Oprah Winfrey's OWN Network appears to have made a turn around in ratings and in dollars for advertisers.  Still, the TV...

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44 weeks ago

Oprah Winfrey's OWN Shifts Focus to 'Lighter Fare'

Sep 18 2013, 4:10am CDT | by ABC News Radio

Rob Kim/Getty Images for Hearst(NEW YORK) -- After stalling initially, Oprah Winfrey's OWN Network appears to have made a turn around in ratings and in dollars for advertisers.  Still, the TV honcho is shifting her network's programming even more to include less soul searching and more laughing.

"I have a tendency to look at everything from the point of view of: What is going to be meaningful, and uplift people?  That can become too stoic and too serious -- which is the same issue I suffered with at the [O, The Oprah] magazine in the beginning.  It needed more humor," she explained to Vulture .  "So we [began] looking for lighter fare."

OWN's biggest acquisition of humor came thanks to Winfrey's friend, Tyler Perry, who brought with him, Love Thy Neighbor and Tyler Perry's For Better or Worse along with the drama series The Haves and the Have Nots.

OWN has also greenlit two reality shows that fit in with Winfrey's vision: Crazy.Sexy.Life., which centers on four women living in New York City's Harlem neighborhood and will premiere in early 2014; and the reality show Houston Beauty, which focuses on one of the oldest cosmetology schools in the U.S.  It premieres Nov. 2.

Winfrey credits the popular OWN series, Welcome to Sweetie Pie’s and Iyanla: Fix My Life as the "turning point" to her shift in programming ideology.

"I’m interested in doing no harm.  Before, it was always, I’ve got to uplift as well as entertain.  And now I can look at a thing and say, 'What harm does it do?'” she continued.  "You can see somebody’s sorrows, but also their triumphs, and be lifted by that."

Copyright 2013 ABC News Radio

Source: ABC News Radio

 
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Andy Cohen Dishes on Five Years of Watch What Happens Live

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It's the little late-night talk show that could. Next week, Watch What Happens Live — the kooky, wildly unpredictable chat-fest hosted by Andy Cohen — marks its fifth year on the air. That's no small feat, considering its very humble beginning as a shoestring web series anchored by a largely unknown Bravo network executive. Since then, plenty has changed. For starters, Cohen has become a celebrity in his own right, with one bestselling book down and a second due in th ...
Source: TV Guide   Full article at: TV Guide
 

 
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Jul 8 2014 8:01am CDT | Source: Cynopsis Media

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JOB OF THE WEEK DIRECTOR AD SALES MARKETING Travel GAC NYC 360 ASM professional, successful leader, proven experience driving added value proposals for Ad Sales team. For more details http://www.scrippsnetworksinteractive.com/careers/ #4294 CYNOPSISCLASSIFIEDADVANTAGE 06.17.14 Good morning. It’s Tuesday, June 17, 2014, and this is your weekly issue of Cynopsis: Classified Advantage! Welcome to Leadership Lessons, the column that f ...
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06/12/14: ABC News wins top Edward R. Murrow Awards prize; Paula Deen launches a digital net; Power gets an early pick-up to Power photos

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JOB OF THE WEEK CHIEF MARKETING OFFICER LA Bold new digital TV platform seeks creative, analytical early sr. team member. 10-20 years experience; passion for TV future; launch & entrepreneurial experience valued. digTVexec@gmail.com. CYNOPSISCLASSIFIEDADVANTAGE 06.10.14 Good morning. It’s Tuesday, June 10, 2014, and this is your weekly issue of Cynopsis: Classified Advantage! How to Bounce Back ...
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