NBC Is In The Middle Of A Campaign To Restore Matt Lauer's Image

And, yeah, it isn't working

Jan 25 2013, 3:00am CST | by

NBC Is In The Middle Of A Campaign To Restore Matt Lauer's Image

If you've noticed that new commercials for NBC's Today Show focus a heck of a lot on Matt Lauer and not so much on the rest of the morning news crew, that's intentional. It's part of NBC's effort to prove to yout hat Lauer is a good guy, even though millions of people have already tuned him out of their minds as the one who got veteran news titan Ann Curry ousted from the co-host spot.

The Today Show's ratings are dropping. Everyone knows this. It's common knowledge even among people who have never followed the politics of the morning news scene. But there's a distinct difference between this phenomenon and when something similar happens to other networks. This time, everyone knows why the ratings are dropping - Matt Lauer.

So the new ads, over which the Today Show team have surprisingly little involvement, are just not working. "The crew is just left scratching their heads over the ad," an unnamed source was quoted as saying in a RadarOnline.com interview.

"This is the TODAY Show, not the Matt Lauer Show….the entire cast should be used for future ads. Willie Geist and Hoda Kotb are wildly popular, you have to remind the public why they should watch the show….not remind them of the one reason people aren’t, Matt Lauer!" the source continued.

Obviously the problem with Lauer is that he thought the TV news business was the same as it was when he started. It isn't. Everyone wants to be in the loop these days, and if something goes on behind closed doors (like discussions with NBC executives to discuss Curry's departure)...well, let's just say "behind closed doors" is a myth in the 2010s, and Lauer was blissfully ignorant of that. Even though he, in all likelihood, had something to do with Curry's downsizing, he honestly thought that as long as he didn't say anything on-air about it, he'd be fine. That is proving to be an incredibly costly mistake.

Via RadarOnline.com

 
 
 

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.

 

blog comments powered by Disqus

Latest stories

Bill Cosby Sexual Assault Case Facts
Bill Cosby Sexual Assault Case Facts
The Bill Cosby sexual assault case is to proceed into its preliminary stages. The #1 Black American comedian in the Land of Opportunity is beset by accusations that are very serious in their severity as far as crimes of passion are concerned.
 
 
Fox launches 201 Days Of The X-Files
Fox launches 201 Days Of The X-Files
Fox is broadcasting all X-Files episodes in the lead-up to the premiere of the new X-Files in 2016.
 
 
Harry Shearer is Returning to the Simpsons
Harry Shearer is Returning to the Simpsons
The voice actor left the show in May over contract dispute. He has now signed the same contract as the other voice cast of the show. Shearer will be back for the 27th and 28th season of the "Simpsons"
 
 
David Letterman Talks Life After Retirement
David Letterman Talks Life After Retirement
After all these years of having someone make calls for me, i can no longer operate a telephone, the former host of the "Late Show" says