Finally! TV Commercials to Get Quieter

Dec 13 2012, 2:10pm CST | by

Finally! TV Commercials to Get Quieter
Photo Credit: TV Guide

Nicole Kidman | Photo Credits: Chris Jackson/Getty Images

Say goodbye to those obnoxiously loud television commercials! Starting Thursday at midnight, commercials will legally have be within two decibels of the programming during which they air. According to Today, 2 db isn't just a random number. Joe Addalia, Hearst Televison's director of technology projects, provided research that suggests that anything louder than 2 decibels is "the difference between viewers reaching for the remote and not." Has your favorite show been canceled? Though there have always been volume limits on programming set by stations, the upper limit was set to accommodate peak sounds such as a gunshot.  Before the implementation of the new law, called the Commercial Advertisement Loudness Mitigation Act (CALM), advertisers tended to air entire commercials at the peak level. Joel Kelsey, legislative director for Free Press, explained the need for the CALM Act, stating that loud commercials "have consistently been one of the issues consumers are most energized to write the FCC about. They don't like being screamed at every time the program breaks to buy deodorant." Are you excited about quieter commercials?

View original Finally! TV Commercials to Get Quieter at TVGuide.com

 
 
 

<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

blog comments powered by Disqus

Latest stories

'Ash vs. Evil Dead' adds Lucy Lawless and Mimi Rogers to cast
'Ash vs. Evil Dead' adds Lucy Lawless and Mimi Rogers to cast
The Evil Dead television series is shaping up in the Kiwi nation where filming has started. But who are Lucy Lawless and Mimi Rogers playing in the latest series?
 
 
Justin Bieber Carpooling and Singing with James Corden goes Viral
Justin Bieber Carpooling and Singing with James Corden goes Viral
James Corden gives Justin Bieber a positive boost on the web as the pair carpools in a Range Rover through LA.
 
 
http:/www.i4u.com/2015/05/91306/jane-fonda-reveals-all-ellen-degeneres-s
Jane Fonda Reveals All on Ellen DeGeneres Show
The aging yet fit veteran actress, Jane Fonda revealed all on the Ellen DeGeneres Show recently. She went into the details of her sexual shenanigans. Seems like Jane is quite the quintessential “sexpert”.
 
 
Tom Hanks Teaches David Letterman Selfie Stick Use
Tom Hanks Teaches David Letterman Selfie Stick Use
On Monday night Tom Hanks pulled out a selfie stick from his back pocket and gave a lesson to David Letterman on the Late Show.